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Machine learning forecast and prediction

Both machine learning and predictive analytics or forecasting are focused on efficiently processing data, but they have certain differences. Machine learning is a computational learning technique that is used in most artificial intelligence applications. Machine learning algorithms work as comprehensive forecasting tools. Predictive analytics is a form of advanced analytics that uses machine learning algorithms and statistical analysis techniques. It allows you to make predictions about future trends, activity and behavior based on the analysis of current and historical data. 


To better understand consumer behavior, retailers use predictive analytics and machine learning. Good predictive models and data can help answer many of the questions about who buys what and where. Depending on seasonality and consumer trends, retailers can plan for sales, which in turn significantly increases their ROI.

Banking and financial services

Predictive analytics and machine learning are used simultaneously to detect and reduce fraud. It helps in identifying opportunities and measuring market risks.

Areas of application of forecasting (predictive analytics) and machine learning

Difference between machine learning and predictive analytics

Essential characteristics

Machine learning: an inclusive term that includes various subfields as well as predictive analytics. Predictive analytics: serves as a subfield of machine learning.


Machine learning: originates in computer science. The “parent” of predictive analytics is statistics.

Used tools

Machine Learning: tools like R, SaaS and Python are used. Predictive analytics: Minitab, SPSS and Excel are being used.

Application framework

Machine learning: considered pervasive and ever-expanding. Predictive analytics: has a minimal scope of application.


Machine learning: deeply focused on coding. Predictive analytics: standard software.

Today, companies are turning to machine learning to better understand customers and revenue potential. Many existing and recently developed machine learning algorithms are used to generate high-tech predictions. With less reliance on human intervention, they help make decisions in real time. Companies can expand and discover new statistical patterns that form the basis of predictive analytics using machine learning and artificial intelligence algorithms.

The benefits of machine learning:

  • It limits or excludes human participation, and therefore turns out to be a cost-effective technology.

  • It uses fully automated methods and optimizes complex data problems, which in turn provides scalable predictive analytics.

  • Machine learning makes it easy to evaluate large amounts of data in no time.

  • Data-based and systematic in nature, it provides accurate estimates.


There are three main components involved in predictive analytics applications:

  • Statistical modeling. It includes a variety of analytical techniques that range from basic to complex functions. 

  • Assumptions. Based on the collected and analyzed data, conclusions are drawn and assumptions are made.

  • Historical data. The effectiveness of each predictive model is highly dependent on the importance of the historical data that is used. 

Predictive analytics are useful for trading. It enables organizations to regulate their activities by understanding potential risks and opportunities in advance and anticipating future trends, growth opportunities and consumer behavior.It helps to reduce customer churn when planning marketing campaigns.

Around the world, organizations are receiving tremendous help from machine learning and predictive analytics. Google, Amazon, IBM and many other leading enterprises are constantly investing in machine learning and artificial intelligence. It is most commonly used for fraud and risk detection, marketing and security.

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